Meet Our Team
Dr. Jacobs
FOUNDER & CEO
Dr. Jacobs founded FreeForm with one mission in mind: to help people live free—free from limitations, medications, and reliance on the healthcare system. Named the Texas Chiropractic Association’s 2023 Doctor of the Year, he has set the Gold Standard in the chiropractic industry through visionary leadership and a relentless commitment to patient-centered care.
Guided by his core values—Faith, Family, Fortitude, and Freedom—Dr. Jacobs is proud to lead a purpose-driven team and culture that’s transforming lives across every FreeForm office.
Mike Lauer
VICE PRESIDENT OF OPERATIONS
Mike brings over a decade of experience leading operational growth in the franchising and fitness industries. As a former Chief Operating Officer of a national fitness brand, he helped scale the company from startup to over 35 locations across multiple territories. His leadership spanned marketing, sales, real estate, construction, and technology—driving significant revenue growth and building scalable systems that supported rapid expansion.
At FreeForm Chiropractic, Mike oversees day-to-day operations and supports the long-term growth of the brand. He is passionate about empowering teams, optimizing performance, and creating systems that help franchisees thrive.
Beyond his role at FreeForm, Mike has also consulted for other emerging brands in the franchise industry, helping them build solid foundations, launch new locations, and accelerate growth.
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The Chiropractic Industry is Growing – Join the Movement!
Booming Chiropractic Market
The U.S. chiropractic industry is projected to reach $28 billion by 2030, growing at an impressive 26.3% compound annual growth rate (CAGR). As more people seek natural, drug-free healthcare solutions for their health and wellness, the demand for chiropractic care continues to skyrocket.
The Wellness Industry’s Unstoppable Growth
Take the first step toward owning your Freeform Chiropractic clinic. From chiropractic practice branding help to financing a chiropractic business, we make it easy to transform your dreams into reality.
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Bring a Freeform Chiropractic Franchise to your town
